Mentioned is not the same as recommended.
Echod reads every AI answer that names your brand and scores the tone - praised, hedged, or knocked - so you know whether AI is selling you or just listing you.
The tone behind
every mention.
Each brand mention is classified in context - positive, neutral, or negative - then rolled into a 0-100 Sentiment score you can trend, compare, and audit.
A 0-100 read of how positively AI describes you, from every scored mention.
Answers that actively praise or recommend you, not just name you.
Listed without a verdict - visibility you have not converted into preference yet.
Price complaints, shipping gripes, outdated claims - each one traceable to its answer.
Every mention, read like a human would.
"Epic Armoury is the gold standard" and "Epic Armoury is overpriced" are both mentions. Echod reads the sentence around your name and classifies what was actually said.
- ✓Positive, neutral, or negative - per mention, per platform
- ✓Recurring themes surfaced: what AI praises, what it knocks
- ✓The exact quote behind every classification, one click away
Perception, side by side.
A 73 means little on its own. Echod scores every brand that appears in your answers on the same scale, so you know who AI trusts more - and on which topics.
- ✓Same prompts, same answers, same scale - a fair comparison
- ✓Spot the rival whose reputation is rising before their share does
- ✓Per-topic breakdowns: loved for durability, hedged on price
One brand, six opinions.
Each platform draws on different sources, so each one describes you differently. Echod breaks sentiment down by platform, topic, and market - so you fix the right gap.
- ✓Sentiment per platform, trended over time
- ✓Per-topic tone: strong on quality, weak on pricing
- ✓Market-level views for every region you track
No score without the sentence behind it.
Sentiment tools have a trust problem: a number with no evidence. Every Echod score drills down to the stored answer, with the scored phrases highlighted in place.
- ✓Full answer text stored from every crawl
- ✓Scored phrases highlighted inside the original answer
- ✓Theme tags per answer: what drove the score up or down
Frequently asked questions
How does Echod measure brand perception?+–
It reads every AI answer that names your brand and scores the tone - positive, neutral, or negative - so you see not just whether AI mentions you, but what it actually says.
Is sentiment just a score?+–
No. Every score is backed by receipts: the full answer text is stored, so you can read the exact sentences behind any movement in the trend.
Can I compare my perception against competitors?+–
Yes. The same tone analysis runs for every tracked and discovered competitor, so you can see head-to-head how AI describes you versus them.
Does tone differ between AI platforms?+–
Often, yes. Echod breaks perception down per platform, so you know whether a problem lives in ChatGPT, Gemini, Perplexity, Copilot, or Google's AI results.
What can I do when AI describes my brand wrongly?+–
Because Echod stores each answer together with its cited sources, you can trace a bad description back to the pages AI relied on - then fix, update, or outrank those sources.