
Buyers increasingly ask ChatGPT, Gemini, and Perplexity instead of Google. Here's what AI search visibility means, how it differs from SEO, and how to start measuring it.

AI assistants don't crawl a ranking. They synthesize answers from training data and live retrieval. Understanding both paths is the key to influencing what they say about you.

Buyers increasingly ask ChatGPT, Gemini, and Perplexity instead of Google. Here's what AI search visibility means, how it differs from SEO, and how to start measuring it.